20+ Tips for Game Conferences Straight from Industry Veterans Planning to attend some of the leading mobile gaming events this year? Great decision! But, you keep wondering how you can make the most of such occasions? You’re not alone in this. Luckily, we are experienced conference attendees. To help out everyone with slightly less experience, we’ve decided to create an extensive list of tips… Continue reading
Short-Form Video Battle: TikTok vs. Reels vs. Shorts Short-Form Video Battle: TikTok vs. Reels vs. Shorts Do you often lose track of time while scrolling through countless Reels and TikToks? We certainly do. Short-form video is no longer limited to Gen Z and TikTok. Today, this format is immensely popular across multiple platforms and generations. As a result, it also became an essential part of every great app marketing strategy. Read… Continue reading
How Race Master 3D Outraced the Competition in 2022 Racing games are all-time classics. From the GTA series to simplified hyper-casual versions — players love them. They work on all platforms, in every era, and with different generations. In 2022 alone, mobile gamers have downloaded 2.5 billion racing games (data.ai). Therefore, it should come as no surprise that Race Master 3D — Car Racing, a game from this… Continue reading
2023 Mobile Gaming Statistics You Have to See to Believe 2023 Mobile Gaming Statistics You Have to See to Believe   Mobile gaming statistics from 2020 and 2021 are not relevant anymore. Yet, so many sources recycle the same statistics and just put a 2023 label on them. Find this super annoying? We feel you. When it comes to mobile gaming, information that is two or three years old is already passé. Luckily, you no… Continue reading
ChatGPT for Mobile Gaming ChatGPT for Mobile Gaming and Marketing: A Test Drive At the end of 2022, the internet absolutely exploded over ChatGPT. As you probably know, ChatGPT by OpenAI is an AI-powered natural language processing tool that allows you to have human-like conversations — and much more. People worldwide have been putting this tool to a test by asking different questions, logical and absurd, simple and complex. We… Continue reading
Mobile Marketing & Mobile Gaming Events 2023 Event Calendar: Top Mobile Marketing & Mobile Gaming Events New year, new events coming up. With 2023 right around the corner, it's time to start planning your event calendar for the year. In this article, we're bringing you a list of all of the important mobile marketing and mobile gaming events that will take place throughout the year. Additionally, we included all the important… Continue reading
mobile contextual advertising Mobile Contextual Advertising: The Future of the Privacy Era? Contextual advertising is nothing new. Marketers have been using this technique since the early stages of digital marketing. But, lately, it has been experiencing a renaissance. The reason(s)? A growing user concern about data tracking, privacy laws, and the industry's response to these developments. Because of all this, mobile contextual advertising will be one of… Continue reading
Dice Dreams Analysis Dice Dreams Analysis: Coin Master’s Competitor with Better Ratings How do you compete with a global hit advertised by celebrities like the Kardashians and Cardi B and still become a big success? The team behind Dice Dreams seems to have the answer. Dice Dreams is a game clearly inspired by Coin Master. But, it’s not one of its many copycats on the market. This… Continue reading
10 Marketing & Mobile Gaming Trends to Keep Your Business Alive in 2023 10 Marketing & Mobile Gaming Trends to Keep Your Business Alive in 2023 As 2022 approaches its end, it’s time to reflect and wrap up. Just like music apps wrap up what their users listened to in a year, we’re here to wrap up the most important mobile marketing and mobile gaming trends this year has brought us. Equally important, we believe these trends will continue in 2023.… Continue reading
Interstitial Ad Placements That Follow Google Play's Rules Interstitial Ad Placements That Follow Google Play’s Rules Disruptive ads are a plague in the mobile gaming market. Especially in the hyper-casual market. The app stores are flooded with users complaining about interstitial ad placements that “kill” their user experience. To try and put an end to this, Google Play recently introduced changes to its ad policy. To avoid getting penalized, hyper-casual developers… Continue reading
Snake Lite: Behind the Mysterious Rise to the Top Charts Snake Lite: Behind Its Mysterious Rise to the Top Charts Snake games have been popular since 1997 when Nokia introduced its famous Snake to its mobile devices. Nearly two decades later, in 2016, this genre experienced a rebirth. This was the year when two major snake games, Slither.io, and Snake.io, appeared on the market. These games could be played not only on mobile devices but also on web browsers.… Continue reading
Tips for Fearless Mobile Marketing during a Recession Tips for Fearless Mobile Marketing during a Recession When the economy is thriving, marketing is relatively simple. As long as marketers follow established best practices, things should work out for the best. But, during an economic turndown, things are different. The recession is taking a hit on all industries, including mobile marketing. Almost every day, you can read news about new rounds of… Continue reading
Using TikTok Game Ideas for Building Viral Mobile Games Using TikTok Game Ideas for Building Viral Mobile Games You want to develop a viral game that will impress young people. But, you are not sure what kind of games they might enjoy? You don't need fancy paid tools to figure this out. There is no better place to look for ideas than their favorite social network — TikTok. Especially if your target audience… Continue reading
Mobile Marketing for Millennials: Best Practices Mobile Marketing for Millennials: Best Practices Every generation has its own ways. This applies to everything from everyday habits to how they interact with ads. If you want your mobile ads to reach Millennials, you can't use identical strategies as you do with Gen Z or, even worse, Boomers. The right way to do it? Read this article and learn how… Continue reading
Stumble Guys Analysis: How a Clone Game Became a Massive Success Stumble Guys Analysis: How a Clone Game Became a Massive Success How often does it happen that a clone game becomes a global hit? Quite rarely. Stumble Guys by Kitka Games is an exception to this rule. Globally launched in January 2021, this mobile game has steadily climbed its way to the top charts, and is now ahead of many well-known titles. Without further ado, let's… Continue reading
Here's How Elon Musk's Changes Will Impact Twitter Mobile Ads Here’s How Elon Musk’s Changes Will Impact Twitter Mobile Ads Elon Musk’s reign on Twitter has just begun, and the new CEO has already announced a major shift. This will have an impact on every aspect of the platform, including Twitter mobile ads. According to the new boss, Twitter currently works on a “lords and peasants” system that needs to be changed. What does this… Continue reading
How Are FB & Instagram Recommendations Changing Mobile Advertising? How Are FB & Instagram Recommendations Changing Mobile Advertising? “Make Instagram Instagram again”. “Stop trying to be TikTok”. When Kylie Jenner and Kim Kardashian make complaints about Instagram’s algorithm, you know there’s something big going on. This happened a couple of months ago when Meta was testing new Instagram updates. Even though they paused changes after celebrity criticism, they aren’t calling it quits. According… Continue reading
Brands Gaming Environment Overview: From Netflix to Amazon Brands Gaming Environment Overview: From Netflix to Amazon Gaming is a profitable industry. Not only that, but it's also fairly stable. Just remember the pandemic lockdown - gaming was one of the few sectors that flourished during this period. Even in the midst of a recession, the gaming industry is doing well. Due to all this, we're starting to see more and more… Continue reading
Gen 3.0 Crypto.com exchange Introducing the GEN 3.0 Crypto.com Exchange The Crypto.com Exchange app is a reliable and secure platform for experienced cryptocurrency traders. As a forerunner in the crypto trading ecosystem, the app is constantly being upgraded with new and improved features. Soon, it will release a significant, game-changing update. Called Gen 3.0 Crypto.com exchange, it should significantly enhance the trading experience for advanced traders… Continue reading
hyper-casual game dev mistakes Stop Making These Hyper-Casual Game Dev Mistakes Right Now Learn from your mistakes, they say. This well-known phrase is good advice, but here’s something even better. Take note of other people’s mistakes. If you avoid making mistakes in the first place, you’re saving yourself, time, money, and resources. If you’re a hyper-casual developer or you’re looking to become one, this is something you need… Continue reading
first big italian game jam First Big Italian Game Jam – Details and Top Games Adrenaline Rush  - the first big Italian Game Jam has come to an end and we finally know the winners. Over the last few months, we and our participants have been as busy as bees, and it's been worthwhile. More than 100 teams joined the Jam, from indie developers to more experienced studios. Over 300… Continue reading
arcade idle genre The Arcade Idle Genre Grew by 2050% — Here’s How The arcade idle genre grew by 2050% in just over a year. Yes, you read it correctly, we’re talking thousands of percentages. This is quite a big leap. Even for the ever-changing hyper-casual games market. If you didn’t have the chance to research this trend, don’t worry — we’ve done the hard work for you. In this… Continue reading
Testing New Ad Networks: 12 Best Practices Testing New Ad Networks: 12 Best Practices Today, there are so many different mobile ad networks to choose from. In their marketing pitches, all of them promise to skyrocket your app and bring you thousands of users. And since you don't know who to trust, you prefer not to take any risks? Maybe it's time to shake things up and try out… Continue reading
fake google play reviews Fake Google Play Reviews & Review Bombing: Thing of the Past? Fake Google Play reviews are quite a problem. Even though Google has made multiple attempts to get rid of them, phony reviews are still a burning issue. To make things worse, they are becoming less and less obvious. To try and prevent this, Google has introduced a 24-hour delay for app reviews. This is just… Continue reading
Little Red Book Marketing — How to Advertise on the “Chinese Instagram”? Little Red Book Marketing — How to Advertise on the “Chinese Instagram”? It's no secret that China has its own version of almost every mainstream Western app. We're sure you've heard of some of them like WeChat, Baidu, and Weibo. But are you familiar with the “Chinese Instagram”? It's called the Little Red Book, and it's wildly popular. For this reason, we decided to introduce you to… Continue reading
app monetization trends Top App Monetization Trends to Be Aware of in 2023 The mobile ecosystem moves incredibly fast. Some app monetization trends from just a year ago may already be outdated and ineffective. On the other hand, some come and persist for years. But how do you keep up? By listening to what the market is telling you. The state of the app market is merely a… Continue reading
fake mobile game ads Fake Mobile Game Ads: Why Do Advertisers Use Them? “Why are there so many fake mobile game ads that show gameplay different from the actual games?” “How come mobile games are pretty much allowed to advertise falsely?” “Why do game publishers lie about the gameplay in their ads?” Mobile gaming forums are flooded with questions like these, and each of them is completely justified.… Continue reading
Mobile Marketing for Gen Z: The Only Guide You Need Today, generation Z is one of the most attractive consumer groups for mobile marketers. Everyone is out to get their attention, but this is not a simple task. Their attention span is only 8 seconds long. Plus, they are armed with ad blockers. Yikes. To reach this generation, you can't use the same rulebook as… Continue reading
10 Facebook Ad Mistakes to Avoid When Promoting Mobile Games 10 Facebook Ad Mistakes to Avoid When Promoting Mobile Games With 2.94 billion monthly active users, Facebook (Meta) is one of the best ad networks to promote mobile games. Whether you've been doing it for years, or you're about to advertise your first game on Facebook, this article can help you do better. During years in the business, we've noticed that a lot of game… Continue reading
mobile native advertising Why You Should Use Mobile Native Advertising to Promote Your Apps Let's be totally honest. People don't like seeing ads. They put up with them. Display banner ads are probably one of the least favorite types of ads. Users see them as spammy and annoying, so they usually ignore them. Not just on purpose but also subconsciously - aka the banner blindness phenomenon. For these reasons,… Continue reading
new google play ad policy hyper casual games New Google Play Ad Policy: The End of Hyper-Casual Games? Google Play has recently announced some big changes to its advertising policy. The new policy goes into effect on September 30th, 2022, and game developers need to prepare for it in time. Especially hyper-casual developers. From the looks of it, hyper-casual games will take the biggest hit from these updates. What will the new Google… Continue reading
subway surfers success Subway Surfers Success Formula Revealed In April 2022, Subway Surfers reached 2 billion unique downloads and became the most downloaded mobile game of all time (Data.ai). How big is this? You can think about it this way. There are about 7.8 billion people on the planet right now. This means that, at some point, every fourth person on Earth has… Continue reading
skadnetwork 4.0 SKAdNetwork 4.0 Is Coming: Explaining All the Big Updates With ATT opt-in rates below 50% , most iOS advertisers need to use SKAdNetwork (SKAN) to attribute app installs. SKAdNetwork is Apple's attribution tool that anonymizes and aggregates user data, making it privacy-compliant. If you're using it, you're probably not too happy with how it currently works. Let's just say it hasn't been very generous…… Continue reading
att opt-in rates Up to Date ATT Opt-in Rates & How to Boost Them It's been over a year since Apple introduced ATT (App Tracking Transparency), which allows users to choose if they want to be tracked for advertising purposes. When Apple first announced ATT, the predictions were brutal. In most cases, they sounded something like this: "95% of users will opt-out of ad tracking." "Targeted advertising on iOS… Continue reading
mobile game market in Q3 2022 and predictions for 2023 [Updated] Mobile Game Market in Q3 2022 & Predictions for 2023 What does the mobile game market look like as we approach 2023? What are the key trends you should pay attention to? To find the answers to these questions, don’t rely on guesswork and assumptions. Instead, rely on data. We’ve gathered some of the most interesting mobile game market data provided by data.ai (formerly App Annie), and Sensor Tower to arrange… Continue reading
New Apple Search Ads CPT Campaigns New Apple Search Ads CPT Campaigns — Transition from the CPM Model Apple is constantly introducing new updates and features, and keeping up with them can be overwhelming. For this reason, we're bringing you everything you need to know about their latest big update in one place. As of July 2022, Apple is changing the pricing model for its Search Tab campaigns - from CPM to CPT.… Continue reading
types of rewarded video ads mobile games 16 Types of Rewarded Video Ads to Skyrocket Your Game Revenues When we think about rewarded video ads, we rarely think about how many types of them exist. For this reason, when you start thinking about this, you may end up surprised. Our research has shown us that there are 16 different types of rewarded video ads that can be found in mobile games. It's not… Continue reading
merge master - dinosaur fusion analysis Merge Master – Dinosaur Fusion: Analyzing The #1 Hyper-Casual Title of Q1 2022 The mobile game market is flooded with hyper-casual games. Numerous developers publish new hyper-casual games every day, hoping theirs is going to become THE GAME. Sadly, most of them fail. There is a fine line between a successful and a not-so-successful hyper-casual game, and only a few games cross this line. One of these games… Continue reading
Best Mobile Ad Networks Best Mobile Ad Networks to Rapidly Grow Your App or Game Business in 2022 Trying to find the best mobile ad networks to advertise your app or game? Want to get one step ahead of your competition? You've come to the right place. This article brings you a list of the best mobile ad networks for publishers and advertisers in 2022. Our main focus is on the top alternatives… Continue reading
Google Privacy Sandbox for Android analysis Google Privacy Sandbox for Android  —  Is It Really the End of Attribution? The introduction of Apple's ATT turned the mobile industry upside down. Ever since then, mobile marketers have been fearing that Google will make a similar move. And BAM , that's exactly what happened. In February 2022, Google announced its own major privacy update - Privacy Sandbox for Android. It is based on the same general… Continue reading
All You Need to Know about the Italian Game Market All You Need to Know about the Italian Game Market & the 1st Game Jam with €100k in Prizes We all know that Italy is famous for its pizza, football, and art. But what if we tell you there is something else that is becoming an Italian landmark? Over the last couple of years, the Italian gaming industry has been on a constant rise, and the numbers back up this claim. In this article,… Continue reading