fake google play reviews Fake Google Play Reviews & Review Bombing: Thing of the Past? Fake Google Play reviews are quite a problem. Even though Google has made multiple attempts to get rid of them, phony reviews are still a burning issue. To make things worse, they are becoming less and less obvious. To try and prevent this, Google has introduced a 24-hour delay for app reviews. This is just… Continue reading
Little Red Book Marketing — How to Advertise on the “Chinese Instagram”? Little Red Book Marketing — How to Advertise on the “Chinese Instagram”? It's no secret that China has its own version of almost every mainstream Western app. We're sure you've heard of some of them like WeChat, Baidu, and Weibo. But are you familiar with the “Chinese Instagram”? It's called the Little Red Book, and it's wildly popular. For this reason, we decided to introduce you to… Continue reading
app monetization trends Top App Monetization Trends to Be Aware of in 2023 The mobile ecosystem moves incredibly fast. Some app monetization trends from just a year ago may already be outdated and ineffective. On the other hand, some come and persist for years. But how do you keep up? By listening to what the market is telling you. The state of the app market is merely a… Continue reading
fake mobile game ads Fake Mobile Game Ads: Why Do Advertisers Use Them? “Why are there so many fake mobile game ads that show gameplay different from the actual games?” “How come mobile games are pretty much allowed to advertise falsely?” “Why do game publishers lie about the gameplay in their ads?” Mobile gaming forums are flooded with questions like these, and each of them is completely justified.… Continue reading
Mobile Marketing for Gen Z: The Only Guide You Need Today, generation Z is one of the most attractive consumer groups for mobile marketers. Everyone is out to get their attention, but this is not a simple task. Their attention span is only 8 seconds long. Plus, they are armed with ad blockers. Yikes. To reach this generation, you can't use the same rulebook as… Continue reading
10 Facebook Ad Mistakes to Avoid When Promoting Mobile Games 10 Facebook Ad Mistakes to Avoid When Promoting Mobile Games With 2.94 billion monthly active users, Facebook (Meta) is one of the best ad networks to promote mobile games. Whether you've been doing it for years, or you're about to advertise your first game on Facebook, this article can help you do better. During years in the business, we've noticed that a lot of game… Continue reading
mobile native advertising Why You Should Use Mobile Native Advertising to Promote Your Apps Let's be totally honest. People don't like seeing ads. They put up with them. Display banner ads are probably one of the least favorite types of ads. Users see them as spammy and annoying, so they usually ignore them. Not just on purpose but also subconsciously - aka the banner blindness phenomenon. For these reasons,… Continue reading
new google play ad policy hyper casual games New Google Play Ad Policy: The End of Hyper-Casual Games? Google Play has recently announced some big changes to its advertising policy. The new policy goes into effect on September 30th, 2022, and game developers need to prepare for it in time. Especially hyper-casual developers. From the looks of it, hyper-casual games will take the biggest hit from these updates. What will the new Google… Continue reading
subway surfers success Subway Surfers Success Formula Revealed In April 2022, Subway Surfers reached 2 billion unique downloads and became the most downloaded mobile game of all time (Data.ai). How big is this? You can think about it this way. There are about 7.8 billion people on the planet right now. This means that, at some point, every fourth person on Earth has… Continue reading
skadnetwork 4.0 SKAdNetwork 4.0 Is Coming: Explaining All the Big Updates With ATT opt-in rates below 50% , most iOS advertisers need to use SKAdNetwork (SKAN) to attribute app installs. SKAdNetwork is Apple's attribution tool that anonymizes and aggregates user data, making it privacy-compliant. If you're using it, you're probably not too happy with how it currently works. Let's just say it hasn't been very generous…… Continue reading
att opt-in rates Up to Date ATT Opt-in Rates & How to Boost Them It's been over a year since Apple introduced ATT (App Tracking Transparency), which allows users to choose if they want to be tracked for advertising purposes. When Apple first announced ATT, the predictions were brutal. In most cases, they sounded something like this: "95% of users will opt-out of ad tracking." "Targeted advertising on iOS… Continue reading
Mobile Game Market in 2022 Mobile Game Market in 2022: Everything You Need to Know What does the mobile game market look like in 2022? What are the key trends you should pay attention to? To find the answers to these questions, don't rely on guesswork and assumptions. Instead, rely on data. We've gathered some of the most interesting market data provided by data.ai (formerly App Annie) to arrange this… Continue reading
New Apple Search Ads CPT Campaigns New Apple Search Ads CPT Campaigns — Transition from the CPM Model Apple is constantly introducing new updates and features, and keeping up with them can be overwhelming. For this reason, we're bringing you everything you need to know about their latest big update in one place. As of July 2022, Apple is changing the pricing model for its Search Tab campaigns - from CPM to CPT.… Continue reading
types of rewarded video ads mobile games 16 Types of Rewarded Video Ads to Skyrocket Your Game Revenues When we think about rewarded video ads, we rarely think about how many types of them exist. For this reason, when you start thinking about this, you may end up surprised. Our research has shown us that there are 16 different types of rewarded video ads that can be found in mobile games. It's not… Continue reading
merge master - dinosaur fusion analysis Merge Master – Dinosaur Fusion: Analyzing The #1 Hyper-Casual Title of Q1 2022 The mobile game market is flooded with hyper-casual games. Numerous developers publish new hyper-casual games every day, hoping theirs is going to become THE GAME. Sadly, most of them fail. There is a fine line between a successful and a not-so-successful hyper-casual game, and only a few games cross this line. One of these games… Continue reading
Best Mobile Ad Networks Best Mobile Ad Networks to Rapidly Grow Your App or Game Business in 2022 Trying to find the best mobile ad networks to advertise your app or game? Want to get one step ahead of your competition? You've come to the right place. This article brings you a list of the best mobile ad networks for publishers and advertisers in 2022. Our main focus is on the top alternatives… Continue reading
Google Privacy Sandbox for Android analysis Google Privacy Sandbox for Android  —  Is It Really the End of Attribution? The introduction of Apple's ATT turned the mobile industry upside down. Ever since then, mobile marketers have been fearing that Google will make a similar move. And BAM , that's exactly what happened. In February 2022, Google announced its own major privacy update - Privacy Sandbox for Android. It is based on the same general… Continue reading
All You Need to Know about the Italian Game Market All You Need to Know about the Italian Game Market & the 1st Game Jam with €100k in Prizes We all know that Italy is famous for its pizza, football, and art. But what if we tell you there is something else that is becoming an Italian landmark? Over the last couple of years, the Italian gaming industry has been on a constant rise, and the numbers back up this claim. In this article,… Continue reading